When I was in Greece, some people talked about alternative markets and alternative governments. A year later I found an article that gives us a story of some farmers cutting out the middleman and sell products to customers.
The feisty owner of a small family business that makes detergents has never had time for anticapitalist firebrands. So he was suspicious and skeptical when he was approached by left-leaning activists campaigning to purge “profiteers” from the market.
He started selling his products directly to consumers for cash at fixed prices through a nonprofit collective, instead of to shops and traders as he had always done.
Fourteen months later, he credits the group with saving his enterprise from a Greek economic meltdown that rivals the Great Depression.
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